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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549


                                  SCHEDULE 13G
                    Under the Securities Exchange Act of 1934

                                  Nitches, Inc.
- --------------------------------------------------------------------------------
                                (Name of Issuer)


                           Common Stock, no par value
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    65476M109
                  ---------------------------------------------
                                 (CUSIP Number)

                                 March 14, 2001
- --------------------------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:

     [X] Rule 13d-1(b)

     [ ] Rule 13d-1(c)

     [ ] Rule 13d-1(d)


         *The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter disclosure provided in a prior cover page.

         The information required on the remainder of this cover page shall not
be deemed to be filed for the purpose of Section 18 of the Securities Exchange
Act of 1934, as amended ("Act"), or otherwise subject to the liabilities of that
section of the Act but shall be subject to all other provisions of the Act
(however, see the Notes).

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CUSIP NO. 65476M109
- --------------------------------------------------------------------------------
1.    NAME OF REPORTING PERSONS
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      American International Group, Inc.
      I.R.S. Identification No. 13-2592361
- --------------------------------------------------------------------------------
2.    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                    (a)      [ ]
                                                    (b)      [ ]
- --------------------------------------------------------------------------------
3.    SEC USE ONLY

- --------------------------------------------------------------------------------
4.    CITIZENSHIP OR PLACE OF ORGANIZATION

      Incorporated under the laws of the State of Delaware
- --------------------------------------------------------------------------------
                        5.    SOLE VOTING POWER
  NUMBER OF                            0
   SHARES                     --------------------------------------------------
BENEFICIALLY            6.    SHARED VOTING POWER
  OWNED BY                    74,500
    EACH                      --------------------------------------------------
 REPORTING              7.    SOLE DISPOSITIVE POWER
   PERSON                              0
    WITH                      --------------------------------------------------
                        8.    SHARED DISPOSITIVE POWER
                              74,500
- --------------------------------------------------------------------------------
9.    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                              74,500
- --------------------------------------------------------------------------------
10.   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
      CERTAIN SHARES
                                                     [ ]
- --------------------------------------------------------------------------------
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW  (9)

                                7.00%
- --------------------------------------------------------------------------------
12.   TYPE OF REPORTING PERSON
                                       HC
- --------------------------------------------------------------------------------


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CUSIP NO. 65476M109
- --------------------------------------------------------------------------------
1.    NAME OF REPORTING PERSONS
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      American Home Assurance Company
      I.R.S. Identification No. 13-5124990
- --------------------------------------------------------------------------------
2.    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                             (a)      [ ]
                                             (b)      [ ]
- --------------------------------------------------------------------------------
3.    SEC USE ONLY

- --------------------------------------------------------------------------------
4.    CITIZENSHIP OR PLACE OF ORGANIZATION

      Organized under the laws of the State of New York
- --------------------------------------------------------------------------------
                        5.    SOLE VOTING POWER
  NUMBER OF                            0
   SHARES                     --------------------------------------------------
BENEFICIALLY            6.    SHARED VOTING POWER
  OWNED BY                    59,200
    EACH                      --------------------------------------------------
 REPORTING              7.    SOLE DISPOSITIVE POWER
   PERSON                              0
    WITH                      --------------------------------------------------
                        8.    SHARED DISPOSITIVE POWER
                              59,200
- --------------------------------------------------------------------------------
9.    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
      PERSON
                              59,200
- --------------------------------------------------------------------------------
10.   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES
      CERTAIN SHARES
                                                     [ ]
- --------------------------------------------------------------------------------
11.   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW  (9)

                                5.56%
- --------------------------------------------------------------------------------
12.   TYPE OF REPORTING PERSON
                                     IC
- --------------------------------------------------------------------------------


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ITEM 1 (a).       NAME OF ISSUER:

                  Nitches, Inc.

ITEM 1 (b).       ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:

                  10280 Camino Santa Fe
                  San Diego, CA 92121

ITEM 2 (a).       NAME OF PERSON(S) FILING:

                  American International Group, Inc.

                  American Home Assurance Company

ITEM 2 (b).       ADDRESS OF PRINCIPAL BUSINESS OFFICE(S):

                  American International Group, Inc.
                  70 Pine Street
                  New York, New York  10270

                  American Home Assurance Company
                  70 Pine Street
                  New York, New York 10270

ITEM 2 (c).       CITIZENSHIP:

                  The information requested hereunder is set forth under Item 4
                  of the cover pages to this Schedule 13G.

ITEM 2 (d).       TITLE OF CLASS OF SECURITIES:

                  Common Stock, no par value

ITEM 2 (e).       CUSIP NUMBER:  65476M109


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ITEM 3.       TYPE OF PERSONS FILING:

                       American International Group, Inc.:

                       (g)      Parent Holding Company or Control Person, in
                                accordance with Rule 13d-1(b)(1)(ii) (G)
                                promulgated under the Securities Exchange Act of
                                1934, as amended (the "Act")

                       American Home Assurance Company:

                       (c)      Insurance Company, in accordance with Rule
                                13d-1(b)(1)(ii)(C) promulgated under the Act


ITEM 4.       OWNERSHIP.

                       The information requested hereunder is set forth under
                       Items 5 through 9 and Item 11 of the cover pages to this
                       Schedule 13G.

ITEM 5.       OWNERSHIP OF FIVE PERCENT OR LESS OF CLASS.

                       Not applicable.

ITEM 6.       OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.

                       Not applicable.

ITEM 7.       IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY
              WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE
              PARENT HOLDING COMPANY OR CONTROL PERSON.

                       See Exhibit 1 attached hereto for the information
                       requested hereunder with respect to the relevant
                       subsidiary of American International Group, Inc.

ITEM 8.       IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

                       Not applicable.

ITEM 9.       NOTICE OF DISSOLUTION OF GROUP.

                       Not applicable.


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ITEM 10.      CERTIFICATION.

                  By signing below I certify that, to the best of my knowledge
and belief, the securities referred to above were acquired and are held in the
ordinary course of business and were not acquired and are not held for the
purpose of or with the effect of changing or influencing the control of the
issuer of such securities and were not acquired in connection with or as a
participant in any transaction having that purpose or effect.

                                    SIGNATURE

                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Date:  May 7, 2001

                          AMERICAN INTERNATIONAL GROUP, INC.


                          By  /s/  Kathleen E. Shannon
                          ------------------------------------
                          Name: Kathleen E. Shannon
                          Title: Vice President and
                                    Secretary

                          AMERICAN HOME ASSURANCE COMPANY


                          By  /s/  Edward E. Matthews
                          ------------------------------------
                          Name: Edward E. Matthews
                          Title: Senior Vice President


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                                  EXHIBIT INDEX

Exhibit 1     Identification and Classification of the Subsidiary
              Which Acquired the Security Being Reported on by the
              Parent Holding Company

Exhibit 2     Agreement of Joint Filing

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                                                                       Exhibit 1


IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY
BEING REPORTED ON BY THE PARENT HOLDING COMPANY.

    American International Group, Inc. -- Subsidiary Information

American Home Assurance Company

    Insurance Company pursuant to Rule 13d-1(b)(1)(ii)(C)

           Category Symbol:           IC


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                                                                       Exhibit 2


                            AGREEMENT OF JOINT FILING

                  In accordance with Rule 13d-1(f), promulgated under the
Securities Exchange Act of 1934, as amended, each of the undersigned hereby
agrees to the joint filing on behalf of each of them of a Statement on Schedule
13G, and any amendments thereto, with respect to the Common Stock, no par value,
of Nitches, Inc. and that this Agreement may be included as an Exhibit to such
filing.

                  Each of the undersigned parties represents and warrants to the
other that the information contained in any amendment thereto about it will be,
true, correct and complete in all material respects and in accordance with all
applicable laws. Each of the undersigned parties agrees to inform the other of
any changes in such information or of any additional information which would
require any amendment to the Schedule 13G and to promptly file such amendment.

                  Each of the undersigned parties agrees to indemnify the other
for any losses, claims, liabilities or expenses (including reasonable legal fees
and expenses) resulting from, or arising in connection with, the breach by such
party of any representations, warranties or agreements in this Agreement.

                  This Agreement may be executed in any number of counterparts,
each of which shall be deemed to be an original and all of which together shall
be deemed to constitute one and the same Agreement.

                  IN WITNESS WHEREOF, each of the undersigned hereby executes
this Agreement as of May 7, 2001.

                        AMERICAN INTERNATIONAL GROUP, INC.


                        By  /s/  Kathleen E. Shannon
                        ------------------------------------
                        Name:  Kathleen E. Shannon
                        Title: Vice President and
                               Secretary

                        AMERICAN HOME ASSURANCE COMPANY

                        By  /s/  Edward E. Matthews
                        ------------------------------------
                        Name:  Edward E. Matthews
                        Title: Senior Vice President

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